‘Sainsbury’s is renaming its tiger bread after a letter a three-year-old girl wrote to the company, saying the bread looked more like a giraffe, went viral.
In May 2011, Lily Robinson wrote to the supermarket, suggesting that the bread should be called giraffe bread.
She received a letter back saying that renaming it was “a brilliant idea”.’
In January 2012, the supermarket chain made the change official:
‘”In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” the supermarket said.’