Last month, Ford Motors landed in hot water after a series of sexist advertisements it ran in India.
The three ads feature illustrations of Paris Hilton, former Italian prime minister Silvio Berlusconi, and German racecar driver Michael Schumacher each sitting in the front seat of a Ford Figo. In each ad, the celebrity had their “enemies” tied up in the trunk (to demonstrate how big it was). Hilton had paparrazi bound and gaggedl Schumaker had rival drivers. Berlusconi had a bunch of scantily clad models in his trunk.
Of course, this isn’t the first time an ad campaign has courted controversy. Last year, the makers of Pop Chips thought it would be hilarious to dress actor Ashton Kutcher up as “Raj,” a sleazy, thick-accented Bollywood producer and stick him in a commercial. Following an outcry on the Internet, the company yanked the ad. But here it is!