By the Writer

Odd NASCAR Sponsors

Beer, Gatorade, and auto parts are the kinds of sponsors you usually see plastered on NASCAR race cars. But many companies are willing to pay for that advertising exposure…even when it seems a little weird. From 2001 to 2005, Mark Martin, one of the oldest drivers on the NASCAR circuit, drove a car bearing stickers […]

Name that Product

“Kleenex” is probably the most famous example of a “genericized trademark”—a product so popular that people use the brand-name to identify it. You’ve probably heard someone ask for a “Kleenex” more often than they ask for a “tissue.” Here are some other name brands that have gone generic…and what, technically speaking, you should be calling […]

The Grunge Code

The slang or vernacular of any subculture develops slowly and naturally over time. Not so with the words and phrases associated with the 1990s “grunge” music scene. BACKGROUND In the early 1990s, the biggest thing in rock music was grunge, a mixture of punk rock and dreary guitar riffs that shot bands like Nirvana and […]

Twinkie Sushi

Take packaged junk food…and turn it into something “gourmet” with one of these weird recipes. (Warning to healthy eaters: DON’T LOOK!) Funyun Onion Rings Grind a bag of Funyuns in a blender. (Funyuns are made from cornmeal that’s formed into rings and heavily seasoned with onion powder.) Dip slices of real onions in the Funyun […]